Small Business News
1. Facebook Won’t Target Ads To Nearby Friends
On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when friends are within a half mile radius of one another. Businesses may be wondering if they can ...

2. Google Trends Gets Email Notifications
Google announced that it’s adding email notifications to Google Trends. You can subscribe to any topic, hot searches for any country, or any U.S. monthly top chart. You can also get notifications about search interest in any topic. “I’m a Liverpool F.C. fan, so I set up a subscription to get notifications about searches for the team,” says ...

3. Businesses Unhappy With Yahoo Switch To Yelp
Yelp has been in the headlines as business owners have been complaining. You’re shocked, right? This seems to be a narrative that the company just can’t shake. One of the big topics this week has been about a deal Yelp made with Yahoo, which saw the search engine replace its own local reviews with Yelp’s. This has not ...

4. Twitter Launches New Mobile App-Install Ads, Tools
As expected, Twitter announced the launch of a new mobile app promotion suite, enabling app developers to use mobile app-install ads on Twitter, and throughout the MoPub Marketplace, which spans over a billion Android and iOS devices. The suite is in the beta testing phase, but includes tools for targeting, creative, and measurement. Partners so far include ...

5. LinkedIn Makes SlideShare Better
LinkedIn has launched an Android app for SlideShare, as well as a redesigned mobile web experience and a mobile preview feature for uploads on the desktop. LinkedIn acquired SlideShare about two years ago, and has since added features like a tracking analytics tool and an infographic player. Now there’s a new focus on making the product mobile-friendly. “Combined, these products make ...

6. Google Analytics Gets Improvements
Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number of devices and formats. Users will able able to see all data sent to one Analytics ...

7. Comparing Social And Search Advertising
Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend. The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, ...

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