Just how big have advertisements become in American culture?
Big enough that there are entire television shows dedicated to showcasing the best or funniest TV commercials of the year. That's not to even mention the Super Bowl, for which companies pay an estimated $4 million for a 30-second campaign.
With television ads, full-page magazine promotions and Internet pop-ups, Americans are bombarded by endorsements from the moment they wake up to the time they fall asleep. Auto insurance ads are one of those common services making the advertising rounds, so don't get flustered if the options seem confusing. There's an auto insurance plan out there to suit everyone's needs.
"More than a billion dollars are spent each year on auto insurance advertising, most of which urges consumers to switch their policies to another carrier," Mark McElroy, an executive vice president of an insurance business, told Forbes.
Saving money on auto insurance
The most important step to reduce the cost of your auto insurance plan is by figuring out exactly what you need. There are three different basic types of auto insurance policies. Each one offers a different set of coverage and cost based on what they provide. Here's some insight on each type of policy:
Different people, different prices
Don't be worried if your great aunt from South Dakota tells you how much cheaper her car insurance plan is than yours. Prices and rates differ from one state to the next, according to Amy Danise, Insure.com's editorial director.
"In each state, auto insurance rates are a mix of many ingredients, most of which consumers can't control," Danise told Forbes. "Urban areas, traffic conditions, state insurance laws, competition among insurance companies, the percentage of uninsured drivers and natural disasters all swirl together to influence rates."
One surefire way to keep your insurance premiums as low as possible is to be a good driver. Moving violations and prior accidents are red flags to insurance companies and will surely take a toll on your insurance rates.
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