Central Bank of St. Louis

  • a woman behind a counter of a small business
  • Calculate Your Direct Mail ROI

    Direct mail can not only do wonders for your targets' awareness of your brand, but also alert existing consumers to new opportunities with a brand they already love.

    As with any marketing plan, it’s important to calculate if the financial expenditure is in fact gaining the necessary business to consider it "a good investment." Tracking responses and costs for a certain campaign is a great first step to evaluating your ROI.