Central Bank of St. Louis
Give your small business an advantage over competitors by
offering your customers the option of purchasing gift cards and rewarding your
frequent customers with a reward and loyalty program.
The ability to purchase gift cards for your business will
attract new customers and allow your current customers who already know and
love you to easily purchase gift cards for friends and family, providing a
referral revenue stream to your small business. Plus, gift cards are safer and
easier to manage than paper gift certificates. In addition to the ability to
purchase gift cards for others, a loyalty program will reward your returning
customer and enhance your existing relationship.
With gift cards as a growing gift during the holiday season
or for special occasions, they are often the most profitable square foot of
selling space in your store. Merchants report sales increase of 25% to 50% over
paper gift certificates, with 50% spending more than the value of the card.
Gift Cards improve your brand awareness and function as
small “billboards” in your customers’ wallets to attract new customers. In
addition, a variety of loyalty and reward programs give customers a reason to
keep coming back.
Manage Your Cash
Gift cards can be used to issue store credit for merchandise
returns allowing you to keep that cash in your store along with providing
detailed reports, reducing fraud and eliminating manual accounting tasks.
Contact a business banking representative at 314.862.8300 or stop by any
location to enroll in BusinessLink Online Banking.
Not sure which solution is right for your business? Take a few minutes to run through Business Analyzer today. We’ll ask a few simple questions about your business and provide recommendations just for you.